Changing the way Canadian parents speak to their kids about sport

The online film called “The Ride Home” was created for this campaign. It offers parents and kids a first-hand look at an uncomfortable situation that some children find themselves in when their athletic performance doesn’t meet their parent’s expectations.  While many parents feel they are teaching their kids “life lessons,” in reality they are taking the joy and fun out of sport.

In addition, The Ride Home website provides practical advice for parents on how to handle the ride home (and other issues in your child’s sporting life) in a positive manner.